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Helpful Map To Design A Digital Marketing Strategy

This map created by Pinfographics provides a great overview and good food for thought for the development of a digital marketing/communications strategy.

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More On Alternative Research Metrics: Telling The Full Story Of Researchers’ Productivity

More On Alternative Research Metrics: Telling The Full Story Of Researchers’ Productivity

As new scientific metrics win wider acceptance, they may help tell a more complete story of researchers’ productivity than do traditional metrics alone.

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New PLOS ONE Altmetrics Collection Is Focusing On Non-Traditional Research Impact Measures

New PLOS ONE Altmetrics Collection Is Focusing On Non-Traditional Research Impact Measures

PLOS ONE, in collaboration with altmetrics.org, has launched the PLOS ONE Altmetrics Collection, “a body of research that aims to provide a forum for the dissemination of innovative research on these metrics.”

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Dr. Google hilft: Was interessiert die Leute?

Dr. Google hilft: Was interessiert die Leute?

Was interessiert die Leser? Die ewige Frage jedes Journalisten lässt sich jetzt einfach beantworten: mithilfe von Google und Yahoo. Man muss nur wissen, wie. Digitale MarketingStrategien im Dienst von Journalismus und Öffentlichkeitsarbeit.

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Using Social Media to Explore Scholarly Impact: New Evidence Via Altmetrics

New evidence that altmetrics can be a leading indicator of citation counts.

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Kidney Stones’ Seasonality Reflected in Online Searches

Kidney Stones’ Seasonality Reflected in Online Searches

It turns out that these seasonal variations in kidney stone incidence are reflected in Google search engine queries, according to research by UCSF urologist Benjamin Breyer, MD.

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