It raises awareness and creates interest in the reasons why we must invest in medical research, but it also tries to engage various groups by providing clear calls-to-action (e.g., how to become part of the cure, participating in clinical studies, funding & supporting research).
The campaign is unique in the way it brings together different perspectives. It is driven by personal stories from patients and families, researchers, and advocates, and it provides data and infographics to inform leaders and decision makers.
I’d be interested in exploring further opportunities for academic research institutions to participate in the campaign and look forward to learning more about their lessons learned.
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