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“I don’t know, but I can try to find out.” The Default Setting For People With Health Questions

@SusannahFox shares an interesting new report “The Social Life of Health Information 2011.”

The internet has changed people’s relationships with information. Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.

Her findings include:

  • 80% of internet users have looked online for information about any of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults.
  • 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
  • 25% of internet users, or 19% of adults, have watched an online video about health or medical issues.
  • 23% of social network site users, or 11% of adults, have followed their friends’ personal health experiences or updates on the site.
  • 17% of social network site users, or 8% of adults, have used social networking sites to remember or memorialize other people who suffered from a certain health condition.
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